Privacy Notice

Last Updated: April 5, 2025

This Privacy Notice describes how Outfit Maker ("we", "us", or "our") collects, uses, and shares information about you when you use our Outfit Maker mobile application (the "Service"). This notice is provided in compliance with the General Data Protection Regulation (GDPR) and applicable Czech data protection laws.

1. Data Controller

The data controller responsible for your personal data is [Your Company Name/Your Name], located at [Your Address, if applicable, or just state "Czechia"]. You can contact us at [Your Contact Email Address].

2. Information We Collect

We collect information you provide directly to us and information collected automatically when you use the Service.

• Information You Provide: This includes images of clothing items you upload, descriptions or tags you add (e.g., color, brand, type), and any optional profile information you choose to provide (like style preferences). If you contact us directly, we may receive additional information about you such as your name, email address, and the contents of the message.
• Information Collected Automatically: When you use the Service, we may automatically collect certain information, such as usage data (features used, frequency), device information (type, operating system, unique device identifiers - anonymized where possible), and technical data (crash reports, performance data). We strive to minimize the collection of personally identifiable information through automatic means.
• AI Processing: The outfit suggestion feature uses algorithms (potentially AI) to analyze the User Content (images, tags) you provide to generate recommendations. This processing occurs within the Service to provide its core functionality.

3. How We Use Your Information (Legal Basis)

We use the information we collect for the following purposes, based on these legal grounds:

• To Provide and Operate the Service (Legal Basis: Performance of a Contract): Processing your uploaded images and data to create your virtual closet and generate outfit suggestions is necessary to fulfill our service agreement with you.
• To Improve and Personalize the Service (Legal Basis: Legitimate Interest / Consent): Analyzing usage data helps us understand how users interact with the app, allowing us to improve features and user experience. We rely on legitimate interest, ensuring our interest does not override your rights. For certain personalization features beyond core functionality, we may ask for your consent.
• To Communicate with You (Legal Basis: Performance of a Contract / Legitimate Interest): To respond to your inquiries, provide support, and send service-related notifications.
• For Security and Compliance (Legal Basis: Legal Obligation / Legitimate Interest): To prevent fraud, ensure security, and comply with legal requirements.

4. How We Share Your Information

We do not sell your personal data. We may share information in the following limited circumstances:

• With Service Providers: We may share information with third-party vendors and service providers who perform services on our behalf, such as cloud hosting or analytics (e.g., for crash reporting). These providers are contractually obligated to protect your data and use it only for the purposes we specify. [List specific types of providers, e.g., Cloud Hosting Provider, Analytics Provider - be specific if possible].
• For Legal Reasons: We may disclose information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of ourselves, our users, or others.
• Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.

We do NOT share the images you upload or the specific details of your clothing items with third parties for advertising or unrelated purposes.

5. Data Retention

We retain your personal data only for as long as necessary to provide you with the Service and for legitimate and essential business purposes, such as maintaining the performance of the Service, making data-driven business decisions, complying with our legal obligations, and resolving disputes. Generally, your wardrobe data is retained as long as your account is active. Usage data may be retained in an aggregated or anonymized form for longer periods.

6. Your Data Protection Rights (GDPR)

If you are located in the European Economic Area (EEA), you have the following data protection rights:

• Right to Access: You can request copies of your personal data.
• Right to Rectification: You can request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Right to Erasure ('Right to be Forgotten'): You can request that we erase your personal data, under certain conditions.
• Right to Restrict Processing: You can request that we restrict the processing of your personal data, under certain conditions.
• Right to Object to Processing: You can object to our processing of your personal data based on legitimate interests, under certain conditions.
• Right to Data Portability: You can request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To exercise these rights, please contact us at [Your Contact Email Address]. We will respond to your request within one month.

You also have the right to lodge a complaint with a supervisory authority, in particular in the EU Member State of your habitual residence, place of work, or place of the alleged infringement. The supervisory authority in Czechia is the Office for Personal Data Protection (Úřad pro ochranu osobních údajů - ÚOOÚ).

7. Data

We implement reasonable technical and organizational measures to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no internet or email transmission is ever fully secure or error-free. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

8. International Data Transfers

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction. If we transfer your data outside the EEA, we will ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission. [Specify if you use servers/providers outside the EU/EEA].

9. Children's Privacy

Our Service is not intended for use by children under the age of 16 (or the applicable age of consent in your jurisdiction). We do not knowingly collect personally identifiable information from children under this age. If you become aware that a child has provided us with personal data without parental consent, please contact us.

10. Changes to This Privacy Notice

We may update this Privacy Notice from time to time. We will notify you of any changes by posting the new Privacy Notice on this page and updating the "Last Updated" date. You are advised to review this Privacy Notice periodically for any changes.

11. Contact Us

If you have any questions about this Privacy Notice or our data practices, please contact us at: [email protected]>